Two years after Generic’s involvement, we are remarkably successful and the leader in served markets. This brought industry knowledge, best practices, and real-world solutions to the intricate challenges we faced.

Through the strategic planning process Generic helped us break down silos, become empowered, develop respect for one another, agree upon our core competencies, and develop a vision for the future.

Having acquired an existing distributorship, Generic helped me maneuver through key areas of my business: sales growth planning as well as evaluating and improving my team’s performance.